Buyer profiles: how to investigate real demand
A useful buyer profile separates primary homes, second homes and investment by market and property type. Tourist nationality is not property-buying demand. For Quintana Roo, compare consented inquiries, viewings and documented transactions from the same period, without assigning demographic shares or payment preferences that the sample cannot establish.
A sales sample is not a buyer census
Define the observation: an inquiry, viewing, offer and completed transaction are different stages. Record market, property type and period using aggregate data without exposing identities. An agency’s inquiry mix does not automatically represent all Quintana Roo buyers.
Use the analysis to refine inventory and service questions: budget, purpose, timing and required documents. Keep tourist origins separate from purchase intent. Without a sufficiently traceable sample, do not publish nationality shares or universal preference claims.
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